4 Tips to Make the Most of Your Logo

05 01 2018

When it comes to building trust among potential or existing customers, nothing beats the idea of owning a logo to symbolize a business. A logo may look like a mere blend of text and images at the outset but there is more to its significance than what meets the eye. Take the case of Mc Donald’s for instance. People remember the golden arches of its logo more than the name of the brand. Things like this constitute the reason why businesses consider subscribing to the services of a reliable graphic design company to get their logo.

Keep the following tips in mind to get the right logo for the products or services of your company.

Ensure the text on your logo is clear and readable:

Taking into account the fact that your logo is likely to appear on posters, building signage or vehicle signage, it is imperative that whoever views it, is able to read it from a distance. If the name of your company could be seen clearly, you would have an advantage over your competitors or rivals.

Use the Logo Consistently:

After getting a logo, most brands come up with documents covering how and where it should be used to reap the benefits. In the process, they also consider altering their logo to tweak it a bit. However, the right thing to do is to use the logo with a certain degree of consistency as it helps prevent any damage to trust.

Use simple colours:

A logo with lots of minute details and gradient colours may be hard to emulate in different situations. Consequently, they are likely to appear differently in pull up banners, letterheads, shop signage, business cards, screens and so on. Therefore, it is wise to stick to simple colours. For best results, choose a simple palette with not more than two main colours.

Make it visual or memorable:

While it may take years for a brand to realise its full potential, most brands consider adding unique text or image to their logos to make it look unique. Apart from text, an icon can also serve the purpose. If possible, give it thought to use a sleek or minimalist logo.

It is a good idea not to compromise with the quality of service while seeking the services of a logo designing firm. That said, it does not mean that you should shell out an exorbitant amount of money to get the job done. As a leading graphic design company, Switch2Web Services Limited provides top-notch service in this respect at affordable rates to suit every pocket.